Note: This newsletter probably contains affiliate links. If you choose to purchase or sign up for something linked below, I might make a small commission at no cost to you. Clicking on an affiliate link helps support the content I create. I appreciate you! Ayooooooo Reader, I got a really good question recently from someone who was working through SEO keyword research, and it's a sticking point that I see with a TON of my clients & students. Here's the question/scenario: "I created an entire...
11 days ago • 6 min read
Note: This newsletter probably contains affiliate links. If you choose to purchase or sign up for something linked below, I might make a small commission at no cost to you. Clicking on an affiliate link helps support the content I create. I appreciate you! Hiiiiiiii Reader, I've been seeing some version of this question floating around more & more lately: "Do websites even matter anymore now that we have AI?" And TBH, I *kinda* understand WHY people are asking this... Because the way people...
18 days ago • 5 min read
Note: This newsletter probably contains affiliate links. If you choose to purchase or sign up for something linked below, I might make a small commission at no cost to you. Clicking on an affiliate link helps support the content I create. I appreciate you! Ayooooo Reader, Tell me the truth. Have you ever put "Do SEO" on your to-do list???? And then you probably looked at that later in the week and thought "WTF DOES THAT ACTUALLY MEAN?" bc it feels vague as fuck, so you just end up moving it...
25 days ago • 4 min read
Note: This newsletter probably contains affiliate links. If you choose to purchase or sign up for something linked below, I might make a small commission at no cost to you. Clicking on an affiliate link helps support the content I create. I appreciate you! Hey hey heyyyyyyyy Reader, Roses are red, violets are blue, cats outta the bag bc I'm growing a human now too!!! Last week over on Instagram & Threads I announced some exciting news; I'm pregnant 💖 We're officially 20 weeks this week, with...
about 1 month ago • 5 min read
Note: This newsletter probably contains affiliate links. If you choose to purchase or sign up for something linked below, I might make a small commission at no cost to you. Clicking on an affiliate link helps support the content I create. I appreciate you! Hiiiiiiii Reader, Google Search Console just rolled out a HELPFUL AF update, and I wanna make sure you don't miss it 👀 You can now connect your social profiles (specifically: Instagram, TikTok, X, and YouTube) directly to Google Search...
about 1 month ago • 4 min read
Note: This newsletter probably contains affiliate links. If you choose to purchase or sign up for something linked below, I might make a small commission at no cost to you. Clicking on an affiliate link helps support the content I create. I appreciate you! Hi hi hi hi Reader, Last week I dropped the news that my YouTube channel FINALLY HIT 25k SUBSCRIBERS 🥳🥳🥳🥳 (And to celebrate this, I'm hosting a FREE 14-Day "Fall in Love with SEO" Challenge on YouTube in September 2026. It's my way of...
about 2 months ago • 6 min read
Note: This newsletter probably contains affiliate links. If you choose to purchase or sign up for something linked below, I might make a small commission at no cost to you. Clicking on an affiliate link helps support the content I create. I appreciate you! Hi hi hi hi Reader, There's a new setting on Google that helps your audience find you, your website, and your content way easier. Annnnnnd in this age of AI slop, this is VERY much appreciated. But the best part? It's easy as pie to set up...
about 2 months ago • 5 min read
Note: This newsletter probably contains affiliate links. If you choose to purchase or sign up for something linked below, I might make a small commission at no cost to you. Clicking on an affiliate link helps support the content I create. I appreciate you! Hiya Reader, There's one part of a website that's very commonly overlooked. Which is sad, because it's arguably one of the most IMPORTANT parts of a website. But you wouldn't think so on the surface, bc it seems kinda like "whatever, who...
2 months ago • 5 min read
Note: This newsletter probably contains affiliate links. If you choose to purchase or sign up for something linked below, I might make a small commission at no cost to you. Clicking on an affiliate link helps support the content I create. I appreciate you! Hi hi hi Reader, Last week I celebrated 11 years in business 🥳🥳🥳🥳🥳 ELEVEN YEARS. How it all started... I started this business as a lil' delusional 22 year old college dropout, quitting school and my "big girl job" in the same month. And by...
2 months ago • 7 min read