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Hiiiiiiii Reader,

Google Search Console just rolled out a HELPFUL AF update, and I wanna make sure you don't miss it 👀

You can now connect your social profiles (specifically: Instagram, TikTok, X, and YouTube) directly to Google Search Console. Which means your GSC data isn't *just* limited to your website anymore. You can now see how your actual social content is showing up in Google Search too.

This backs up what I've been saying for a while...

SEO isn't just "search engine optimization" anymore.

It's becoming "search EVERYWHERE optimization."

Which as business owners, I think is cool as hell because now the effort from other places can HELP our websites + brands get found across the internet vs. being sooooo siloed.

How to set this up:

Log into your Google Search Console account (if you don't already have one set up for your website START HERE FIRST).

In the dropdown menu, click "Add Property." You'll see 4 new options: Instagram, TikTok, X, and YouTube.

Click "Add" on whichever platform you wanna connect, and you'll have to verify you actually own that account (log in, hit approve).

Hot tip: For YouTube specifically, just make sure you're logged into GSC with the same email your channel is set up under.

After that, Google says to give it 48 hours to start populating data.

(My data started showing up even faster than that tho!)

What you'll see once it's connected

Once your data starts rollin' in, you'll get access to:

• Whether your content is showing up in Google's video search or image search.
• Which specific posts/videos are driving clicks from Google Search
• Trending up and trending down, on a post-by-post or video-by-video basis.
• Queries, aka the actual keywords bringing people to your content through Google.

You can even filter and compare formats, like long-form videos vs Shorts, or a regular Instagram post vs a Reel, to see which ones Google favors more (I explain how to do this in the tutorial below!)

None of this replaces your platform-specific analytics (YouTube Studio, Instagram Insights, etc), but this is a whole new layer of transparency that we've ALL been craving.

Wanna see how this works step by step?

You ALREADY KNOW ya girl has a whole ass YouTube video walking you through it lolol

​>> WATCH THE VIDEO TUTORIAL HERE​

Feel free to share this YouTube video with your audience, your newsletter list, and/or your clients!

✅ Action steps for this week:

1. Log into your Google Search Console account & add a new property.
2. Connect ONE social platform you're most active on (start with just one, you can always add more later).
3. Give it a day or 2, then come back and check the Insights tab. Look at what's trending up and what queries are bringing people to your content.

Wanna see the full video walkthrough of this update? I'll show ya exactly what I clicked and what the data looks like once it populates, go check it out...

​>> Click here to watch the full GSC social profiles walkthrough here​

And if you want bite-sized action steps like this to help improve your SEO....

If you're the type who likes learning stuff like this in small, bite-sized pieces (10 min or less), that's basically the whollllllle idea behind my upcoming free 14-Day "Fall in Love with SEO" Challenge, launching this September.

It's gonna be free.

It's gonna be actionable.

It's gonna be fun!

Get on the waitlist so you're notified when more details drop!

​>> CLICK HERE TO JOIN THE SEO CHALLENGE WAITLIST HERE​

// NOTEWORTHY FINDS & UPDATES

Stay curious,

-- Mariah Magazine

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