Ayooooooo Reader,

Okayyyy this week’s newsletter is a fun one because I did a live website SEO audit with one of my Search Club members on YouTube, and I wanna share the tea with you...

It's SUCH a good example of what implementing SEO *actually* looks like in real life (not just theory & random examples that I pull out of my ass).

👉 Watch the full audit + interview here

The biggest takeaway thooooo?

SEO is not *just* keywords, it’s about CLARITY.

Clarity for website visitors.
Clarity for Google.
Clarity for AI bots.

And one of the fastest ways to IMPROVE clarity (without creating new content), is by making your website easier to navigate.

Because if a user hits a dead end or they don't know what to explore next or they can't find what they're looking for, they're gonna leave.

Which is why user experience (UX) signals are confirmed SEO ranking factors.

Aka, if people are bopping around on your website, checking out a few pages, reading things, spending time, going into a lil' rabbit hole, those are ALL GOOD SIGNS.

A+ for UX.
A+ for SEO

But if a user lands on your site, doesn't know what to do next, and then leaves? Not great.

When people bounce, or spend very little time on your website is can be a signal to search engines & bots "ehhhh, this website might not be helpful for people" -- which can hurt rankings.

This is where internal linking comes in (and why it matters SO much)

Internal links = links that go from one page on your website → to another page on your website.

That’s it. Nothing fancy or special. It's just linking your website pages together.

Internal links can be button links, menu links, footer links, regular ole' hyperlinks.

But when you use them intentionally, you:

• Keep people on your site longer
• Guide them through your content (like a yummy lil' breadcrumb trail)
• Help them find what they actually need
• AND give Google + AI more context about your site

Because when bots crawl your website, they’re LITERALLY clicking & following links from one page to another, just like a user would.

So when your pages are connected & linked well together, it helps bots understand:

• What solutions you offer + problems you solve
• What topics you talk about
• Which pages are important
• How everything relates to each other

AKA what you’re actually an authority in!

Wanna see all this in action?

Internal links came up quite a bit in the YouTube website audit. Michelle & I looked at things on her website, like:

• The top navigation menu
• The footer (aka your catch-all safety net)
• Linking between related pages + blog posts
• Making sure key pages are easy to find

All of it works together to create a better experience for your people, which makes your site easier for search engines to understand and recommend.

Good for users = good for bots = good for rankings = good for YOU.

🎥 Watch the full audit on YouTube here!​

This audit is ALSO a great glimpse into Search Club 👀

Because When you're inside Search Club, you're not doing SEO alone.

You have an SEO expert (me!) in your back pocket.

I’m available during our monthly hot seat Q&A calls annnnnd between calls in the Slack channel.

• Have a blog post you’re working on but can’t figure out a keyword? I can help.
• Updated a page on your site but wanna know if you’re optimizing well for SEO? I got you.
• Getting weird results when doing an SEO audit & don’t know WTF they mean? Let me see.
• Launching or relaunching a new site & don’t wanna fuck shit up? I’m here.

​👉 Join us inside inside of Search Club (DOORS ARE NOW OPEN!)​

NEWSLETTER SPONSOR -- This newsletter is sponsored by Erin Kelly of MemberVault — the course and membership platform built for creators who want to actually understand their audience.​ ​ You're doing the work to get found. But once people sign up for an opt-in or offer — do you know what they're actually doing? MemberVault shows you what your audience is engaging with, what questions they're asking, and what offers they're eyeing... Ya know, the REAL kind of data that can inform your content & SEO strategy without any guesswork. Just for being here, on Mariah's newsletter, you've unlocked an exclusive 30-day free trial — 4x longer than the standard 7 days, so you have real time to see it in action. >> CLAIM YOUR EXTENDED FREE TRIAL HERE

👇 Action step(s) for this week:

👉 Step 1: Go watch the YouTube audit:

​

Then…

👉 Step 2: Pick ONE thing to implement on your site this week

Here are a few ideas based on what we covered:

• Add an internal link from one page → to another related page
• Check your footer: are your most important links listed there?
• Make sure your About + Contact pages are easy to find
• Add a link from a blog post → to a service or offer
• Look at your homepage and ask: “where do I want people to go next?”

You do NOT need to overhaul your entire site.
​But you DO need to start connecting the dots more clearly.

Because the easier your website is to move through…

The easier it is for people (and search engines) to trust it.

Clarity + trust = better rankings & more $$$.

Want help & support implementing SEO things like this?

This is *literally* what we do in Search Club (the YouTube video is a lil' glimpse!)

So if you want to start prioritizing SEO for your business in 2026, in a way that feels actionable, practical, sometimes even....fun? 🤪

SEARCH CLUB WAS MADE FOR YAAAAAA.

(Doors are NOW OPEN to join us, up through EOD May 25)

👉 All the details are available here on the sales page. ​

You can get access for as little as $165 today 👀 (quite a few people taking advantage of the payment plan this time around, and I'm HERE for it. Just know, this is not a month to month membership. When you sign up, you're committing to the 6-month container where we basically become BFFs).

// NOTEWORTHY FINDS & UPDATES

🔥⚡️👀💃 Search Club IS NOW OPEN TO JOIN!!!!! SEARCH CLUB = SEO Membership that prioritizes TAKING ACTION (with implementation support & strategic guidance) in just 1-hour per week. Because SEO isn’t just evolving. It’s expanding. ​Once you’re in Search Club, you can finally stop worrying if you’re doing SEO right. Or if you’re missing something. Or if the algorithm’s changed too much. I got you. I spend AT LEAST 15+ hours per week with my head in the data, testing & tweaking for my own business and for clients. I stay on top of things, so you don’t have to. ​ Doors are only open until March 25 @ 11:59pm EST. Then they close til idk when (not kidding, I'm a bad planner, so I literally don't know. Ask my VA lmao). ​Get the details & sign up for Search Club here →​

⚡️ Not sure if your Lead Magnet is working??? And by "working" I mean *actually* priming people to sign up for your PAID offer. Because that's the whole point of a lead magnet right? If your email subscribers aren't buying, you might need to meet my friend Danielle Klemm. She's an EXPERT with conversion optimization, and she loves geeking out on lead magnets that get results. Want a 1:1 lead magnet audit? She does those, you can learn more here!​ OR if you want a more budget-friendly DIY option, she created a "Opt-in that PAYS OFF" course for only $67. And it's 🔥🔥🔥🔥🔥 ​ ​Create a lead magnet that actually pays off (details & how to sign up here!) →​

🐶 Personal BTS: Freddy the puppy update... GUYS, NO ONE TOLD ME HOW INTENSE IT IS TO HAVE A PUPPY lmao -- me and my husband Andrew were VERY naive lolol BUT, Freddy turns 20 weeks old tomorrow, and we had our first puppy training class this past Monday (which was HELL), but we gotta start somewhere, right???? At home, he's usually a really good puppy. Listens decently well, hangs out in his pen and chills, and is *mostly* potty trained, but once we're out of the house, it's game over for him. 10000% spazzy boi. Which is why we're now in puppy class, Freddy's gotta learn some manners. (Which really means, me & my husband have to learn how to train him better bc we're new.) Wanna see a photo of him???? Freddy tends to go mini viral when I post him on Threads... ​Click to see the most adorable (pain in my ass) puppy →​

Stay curious,

-- Mariah Magazine

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