Hey hey hey Reader,
A few weeks ago, I sent an email with the subject line “Your Q1 Blog Plan (with SEO in mind!)” where I broke down the types of blog posts that work really well for SEO.
And if you're a busy lil' goose (similar to silly lil' goose, but less *silly* time) you probably read that email and thought:
“Okay, but WHEN the hell am I supposed to write these, Mariah? I'm a business owner. I'm BUSY already girl..”
I FEEL YOU. I AM YOU.
I'm a business owner. And a content creator. And an educator.
Who is also running my own business *basically* solo
(I do have my lovely VA for 5 hours a week, and my YouTube video editor for 4 hours a month).
So today I wanna show you how I’ve been creating SEO-friendly blog posts without starting from scratch — and why this has been a big reason my own SEO has picked up lately 👀
First, a quick & important AF perspective shift
You do NOT need to:
- Write a new blog post every week
- Be “consistent” - maybe I should write a whole newsletter about this lol (reply to this email if you want to hear my thoughts on this!)
- Choose between YouTube, podcasting, or blogging
What you do need tho, is reusable website assets, aka blog posts that:
- Answer real questions
- Match what people are searching for
- Live on your website long-term
- Are easy to update later
What I’ve personally been doing (behind the scenes)
When I launched Search Club in October 2025, I decided to use it as accountability for my own SEO too (bc I’ve prioritized YouTube for the past 4+ years).
Here’s what I've implemented on my own website since October:
👉 Created 4 new blog posts (repurposed from my YouTube channel - THIS WAS KEY)
👉 Updated the copy + structure of ONE services page
👉 Deleted & redirected old pages/content that don't align with my business anymore.
I spent 5 hours TOTAL on all of this.
Since October.
And got these results...
SEO DOES NOT NEED TO TAKE FOREVER TO IMPLEMENT.
Intentional tweaks = results.
Why repurposing long-form content is SO GOOD for SEO...
Like I mentioned before in the intro, you DO NOT need to write a new blog post every week, and you sure as hell don’t need to create blog posts from scratch.
You DO need to put the content you’ve already spent time creating on your website thoooooo.
For example, all of these options already have the bones of a great SEO blog post...
- a YouTube video
- a podcast episode
- a workshop or training you taught
- a long caption or carousel that performed really well
- an email you poured your heart into
BECAUSE these options already:
- Answer a specific question
- Follow a logical structure
- Explain a problem or concept in depth
- Reflect what your audience actually wants to understand
Which means they naturally fit into the blog post types we talked about in that Q1 email:
👉 “People always ask me this” posts
👉 Problem → solution posts
👉 Foundational resource posts
And once they’re blog posts, they become:
- Easy to skim
- Search-friendly
- Authority building
- Simple to internally link
- WAY easier to update later (swap text vs. re-recording anything 😮💨)
The magic of repurposing for SEO isn't really about the format of WHERE the content is coming FROM.
It’s more about turning your existing ideas into searchable, reusable assets.
How I turn YouTube videos into Blog Posts in less than 30-min...
I use RightBlogger's YouTube video to Blog Post tool.
It allows me to pop my video URL into the tool, input an SEO keyword for the blog post, and then a couple clicks later I have a FULL first-draft of a solid ass blog post.
>> VIDEO TUTORIAL FOR CONVERTING YOUTUBE VIDEO TO BLOG POST
I'll copy that draft into WordPress (where my website is hosted), and I'll spend sometime reviewing things like;
- Tone
- Structure
- Links
- Blog post URL
Then I'll create my blog post featured image in Canva, whip up my SEO title + meta description, and click PUBLISH.
👉 If I had to do this repurposing manually tho? It would take me 2+ hours.
👉 If I had to create these blog posts from scratch, they'd prob take me 6-8+ hours.
But by using the long-form content I ALREADY have, RightBlogger ALREADY understands my tone, my examples, and what I want to say because it's getting all of that from the YouTube video transcript itself.
So I don't even have to prompt it to do anything.
AND my favorite part?????
RightBlogger was created by bloggers that care a LOT about SEO, so their blog post outputs are automatically SEO-friendly.
Before publish, I kinda just clean some stuff up based on MY preferences.
If you don't have a YouTube channel, RightBlogger has a "Podcast to Blog" tool, as well as just straight up "Article Writer" tools that help speed up the process.
Without this AI tool, I legit would have only posted ONE new blog post in Q4 last year, maybe.
((NOTE: This newsletter is NOT sponsored by RightBlogger lmao, it's LITERALLY the tool that's saved me a fuck ton of time, and helped me improve my SEO. I am an affiliate tho bc duh!))
👇 Action step for this week:
Pick ONE piece of long-form content you already have & repurpose that sucker into a blog post.
Choose something you’ve already created:
- a YouTube video
- a podcast episode
- a workshop / training
- an email you were proud of
- a social post people always respond to
If you're choosing a YouTube video or a Podcast episode, use RightBlogger to help you do this! They have a free plan where you can test out these tools for FREE.
>> VIDEO TUTORIAL FOR CONVERTING YOUTUBE VIDEO TO BLOG POST
If it's a workshop/training, email, or social media post, use ChatGPT, Gemini, Perplexity, or your AI tool of choice to help you repurpose this into a blog post.
NOTE: You can ALSO repurpose this manually if you don't want to use AI! The goal here is to create a SEARCHABLE asset for your blog based on something you ALREADY have.
PROMPT IDEA:
Paste the details of the content in and add a prompt after that's something like...
"Turn this content into an SEO-friendly blog post for my website.
Context about my business:
- What I do: [details about your business/services/products]
- Who I help: [details about your audience]
- Primary topic or keyword this post should focus on: [keyword someone would Google]
Requirements:
- Write in a clear, human tone that matches the tone & vibe of the content above.
- Include a blog post title at the top in an H1 heading. Don't use any other H1 headings.
- Use headings H2 & H3 for content hierarchy that make the post easy to skim
- Answer the main question fully and practically
- Include a short intro, helpful sections, and a simple conclusion
- This should feel like a helpful resource, not a blog written “for SEO”
Output:
- A first-draft blog post I can edit, personalize, and publish on my website"
You'll prob have to edit this version a bit more than you would RightBlogger, but it'll still save you a shit ton of time!
And remember, the blog post does NOT have to be perfect.
You can always come back in and update it!!!
