Ayooooooo Reader,
You ready for the BIG SEO TEA THIS WEEK?!?!?!?!
At Google I/O last week, Google announced what they're calling "the biggest change to search in over 25 years."
It sounds so fucking dramatic, doesn't it? lololol
tech companies smh.
Here's what's shifting:
The search box is getting a full AI-powered overhaul.
It's gonna start to expand as you type so you can write long, detailed prompts, and it's going to start to predict the next part of your search to help you get more specific. You can drop in images. You can have multiple AI agents go out and research things FOR you and compile everything into one answer.
Some of this is new, and some of it is the same thing they've been doing just with a different marketing mask on it.
The one thing I keep thinking when I hear all of this tho, is that Google is doubling down on the MAIN thing it's ALWAYS been trying to do: Get people to the most helpful, most relevant answer as fast as possible.
Why?
Because Google is a business.
It wants it's users to be happy, so they keep using it.
And every single one of these updates is just Google getting better and better at matching people who NEED a solution with the businesses that HAVE one.
Which means if you sell something real, and you actually KNOW who you're selling it to????
Google WANTS to recommend you.
Because Google is NOT a service provider, coach, consultant or expert.
It's *just* the middle man.
SO REMEMBER THE HUMANS ON THE OTHER SIDE OF THE SEARCH.
Because this is where people start to miss the entire plot with these updates:
- "Omg, Google is never gonna send people to my website" -- well, if you offer a human service for other humans, it WANTS to send people your way bc you're solving a problem for the searcher.
- "No one is searching anymore" -- yes the fuck they are. People are more helpless then ever lmaoooo and with all the AI generated bullshit, we're actually craving EXPERTS more then ever.
- "No one uses Google" -- yes they do. Google still holds over 90% of the global search market, processing 13 billion searches every single day. Search volume actually GREW over 11% last year, even with AI tool usage on the rise.
- "Blog posts are dead" -- blog posts ARE NOT JUST FOR RANKING. They help in your entire sales process IF you create them correctly. And blog posts still show up in search. I'll show you my SEO data to prove it...
The SEO of my entire website; including to blog posts, sales pages, service pages, product pages, and freebies started to INCREASE because of me publishing blog posts on my website.
This data is from yesterday; 5/26/26.
So nah, they ain't dead. You're just looking at them from a limited perspective.
Who are the people getting hit with these AI updates the most?
Publishers & affiliate websites.
People mainly posting blog-only content, or blog content that's only for affiliate income.
Is this sad?!?!
YES. I have friends that had a blog-heavy website and they've been getting FUCKED royally.
Which is why I've ALWAYS suggested to people; ya gotta prioritize selling your own shit.
You have to sell things; expertise, services, tools, products, that AI can't regurgitate on it's own.
You have to be a BUSINESS. Not just a blogger. If you wanna keep building momentum in this age of SEO.
And you have to keep you eyes on the bigger picture.
Search is no longer a QUANTITY game.
It's a QUALITY game.
And business owners are the ones that benefit MOST from that.
IMPORTANT NOTES TO KEEP IN MIND:
👉 Even with all these updates, and all these changes in technology, user behavior MOVES SLOW AS FUCK.
Google is assuming everyone wants to type in 23+ word long prompts.
We don't lmao.
If you look at my recent searches, they're on average 5 words long.
We're lazy by nature, and sometimes we don't actually KNOW what we want. So we keep searches simple, unless we HAVE to get more specific.
👉 And although Google is "pushing out these updates" things can STILL shift.
Because they want to stay relevant.
How do they stay relevant?
By testing things, looking at the data, and making decisions accordingly.
HOW WE USE GOOGLE & AI TOOLS HELPS SHAPE GOOGLE AND THE AI TOOLS.
We are PART of this new age of technology.
We are the HUMANS behind the data and numbers.
Don't you forget that.
WE are the magic on this planet.
And the more you lean into your HUMAN audience & their needs, the easier understanding the search landscape becomes.
I promise.
✅ Action step for this week:
Take 10 minutes this week and remember why you started your business, and the HUMANS that you help.
Fuck the data for a minute.
Come back to the HUMANS.
Go read your intake forms. Your client emails. Your DMs. The exact words your people use when they describe their problem and what they're looking for.
THAT is the language your SEO keywords, your website, and your entire marketing plan should be revolving around.
And that's how you get recommended, everywhere.
Want to learn an actionable & practical approach to showing up via search in the age of AI?
Come join the UPCOMING live SEO & AI Search Visibility workshop (happening 6/10).
Tickets are $97. Live Q&A at the end. Replay sent within 24 hours if you can't make it live. AND everyone who shows up live and stays til the end gets entered to win a free 1:1 SEO consulting session with me. 👀
The search landscape is shifting in YOUR favor.
Let me show you how to take advantage of it...
>> GET THE DETAILS & SNAG YOUR WORKSHOP TICKET HERE
