Hi, hi, hi Reader,
In this crazy ass world we live in, we could all use some more GOOD NEWS.
Sooooooo, I have some for you...
AI search is LESS competitive than Google π
At first, after you read that, you might think I'm a liar lmao
Because everyyyyyyyyy other headline right now is "AI is changing EVERYTHING" and "SEO is dying" and more click bait claims from people that don't understand how the internet works. It can feel LOUD. I know.
Which then, makes YOU, a business owner, feel even MORE overwhelmed, and confused.
Because WTF?
But here's what's actually going on...
The old version of SEO was like an all out brawl.
Hundreds (sometimes thousands) of websites fighting for page #1.
And because the search terms were quick and short, like "SEO consultant buffalo ny," Google gave EVERYONE who typed that in *roughly* the same results.
But AI search works differently.
When someone asks ChatGPT or Claude a question, they're typing closer to 20+ words.
They're describing their situation, their problem, their budget and their timeline with longer conversational questions.
Something like "I'm a solopreneur health coach looking for a consultant to help me with SEO who explains things without jargon. And I want someone local to me in Buffalo NY. Who would you recommend?"
Not just "SEO consultant buffalo ny"
And because the question has MORE CONTEXT, the AI tools can give MORE SPECIFIC answers.
Which means AI isn't giving everyone the SAME page #1 answers anymore.
It's giving VERY DETAILED ones based on the extra content.
THIS IS GREAT NEWS....
Because now, ya don't have to *beat everyone* in order to show up as the PERFECT solution to your audiences problem.
You just have to be the clearest, most obvious answer for YOUR person.
The more you KNOW who you help = the less competitive AI search gets to be for you.
Because the big brands, are usually TOO BIG to know their people as deeply as us experts & service-providers do.
Want more good news?????
SEO is getting harder to bullshit.
The shady weird ass hack-tactics aren't working like they used to.
You can't really *game* your way into AI recommendations the way some people tried to do with Google.
AI tools are getting better and better at recognizing genuine expertise vs. noise. Which is AWFUL news for the sketchy agencies and bro marketers lmao.
BUT, it's GREAT news for us; the actual experts & service providers who have real things to say and REAL RESULTS to back them up.
I love how this new search landscape is evolving π
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Action step for this week:
It's quick.
It's simple.
It's straightforward.
βBuy a ticket to the UPCOMING live SEO & AI Search Visibility workshop (happening 6/10).
I know "BUY THIS THING" is a lil' different than my usual action steps lmao.
But, I'm not hosting this workshop bc it sounds fun or because I'm bored.
I'm hosting it because ya'll have been asking for it AND because the search landscape it changing.
This upcoming workshop is the quickest, fastest, and most affordable way that I can think of to help YOU win, in this new age of SEO.
If you've never been to one of my workshops before, they're not fluffy. I'm not just gonna talk about the what and the why. You'll learn the HOW. Step by step.
Actionable & practical, no upsell into something else.
Tickets are $97. Live Q&A at the end. Replay sent within 24 hours if you can't make it live. AND everyone who shows up live and stays til the end gets entered to win a free 1:1 SEO consulting session with me. π
The search landscape is shifting in YOUR favor.
Let me show you how to take advantage of it...
β>> GET THE DETAILS & SNAG YOUR WORKSHOP TICKET HEREβ