The myth that’s slowing your SEO down


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HEY HEY HEYYYYYYYYYY Reader,

I'm excited as hell for this week's newsletter.

Because it's time to squash a BIG ASS MYTH that holds a lot of people back from even *starting* to implement SEO.

A lot of people think SEO results come from doing something BIG.

A full website overhaul.
Publishing 4 blog posts in a month.
Spending an entire weekend β€œfixing all the technical things."

And don't get me wrong, those things can OBVIOUSLY help...

But the REAL MAGIC *JUICE* with SEO does NOT need to be wrapped up in this elaborate package w/ a fancy bow, or become this huge intense project.

Sustainable SEO results actually come from small actions done, consistently.

What do I mean by "consistently" tho????

NOT EVERYDAY, that's for damn sure πŸ˜‚πŸ˜‚πŸ˜‚

Ideally, weekly.

But not 10-hours a week. Because SEO does NOT need to become your full time job. You have a business.

Instead, what about just ONE HOUR A WEEK???

Can you commit to that?

Just one hour.

Because that's all it takes, I promise.

AND I HAVE PROOF TO SHOW (screenshots from Search Club members)

Why does the "1-hour a week" strategy work so well?!

Because SEO is a compounding system.

Just not really in the way *most* people think.

Yes, your website updates, traffic numbers, and keyword results alllllllll compound. That's obvious.

But more importantly, your SEO SKILLS compound.

Every time you spend intentional time analyzing your SEO data (or lack thereof LOL), researching keywords, creating helpful content, or making changes on your website, you start NOTICING things like:

  • What topics actually get traction
  • What pages attract the right people
  • What content Google & AI clearly understand
  • And what…just kinda sits there doing nothing

And all of this helps you to start seeing patterns, noticing trends, and UNDERSTANDING the cause & effect nature of SEO.

β€œOh shit, THIS blog post is driving traffic.”
β€œInteresting!!!!! This page started ranking after I clarified this section.”
β€œWait, I think I know why this post didn't get picked up at all!"

And THAT is where SEO results start pickin' up speeeeeed.

Because once you understand how it all works together, you can make more intentional decisions that *actually* move the needle.

But when you disappear from your SEO for 4–6 months (or even a full year) at a time, you lose that feedback loop.

Which kinda makes you start from scratch every time.
Because you're always stuck in beginner mode 🫠

So, whether you decide to jump into Search Club with us when doors open, or not, can you commit to ONE HOUR a week for your SEO?

If you can, you'll be able to:

Stay connected to your data.
Stay connected to what your audience is responding to.
Annnnnnnd stay connected to what’s working.

Need some ideas of what to work on for 1-hour THIS week?

Personally, over the past few months these are some things I've done during my own 1-hour blocks:

  • Repurposed YouTube videos into blog posts (using RightBlogger)
  • Updated an OLD blog post to make it better & more helpful
  • Created a collaboration post with other SEO experts
  • Clarified messaging/positioning on a service page that started ranking
  • Checked in on my SEO data to get an idea of what's working/not
  • Updated the target keyword on my homepage & re-optimized for it

And inside Search Club, members have been doing things like:

  • Publishing their FIRST blog post
  • Outlining new content based on a keyword/topic
  • Submitting quotes to journalists for brand & domain authority
  • Pitching themselves to podcasts
  • Optimizing existing product pages with clearer headings + better positioning
  • Adding FAQs to service pages
  • Updating old blog content & adding internal links
  • Crafting new SEO titles & meta descriptions for more CLICKS
  • Getting feedback from me every step of the way πŸ˜‰

NEWSLETTER SPONSOR -- This newsletter is sponsored by RightBlogger.​

If you’re committing to the 1-hour SEO habit, THIS is the tool that makes it 10x easier.

RightBlogger is the AI tool I use to repurpose YouTube videos into blog posts, outline content, annnnnnnd tighten up drafts without overthinking prompts. It was built by professional bloggers, so SEO best practices are baked right in (which we LOVE LOVE LOVE).

They have a free plan that you can stay on, and play around with as long as you want.

If you’re looking to make that 1-hour of SEO more productive?

Create a free account and test it out. You might just fall in love with it, like I did πŸ˜‰

πŸ‘‡ Action step for this week:

Open your calendar right now and schedule one 60-minute block for SEO within the next 7-days.

Then choose ONE task from this list and do it during that hour:

  • Update the SEO title + meta description for one priority page
  • Add 3–5 FAQs to a service/product page
  • Refresh one old blog post (add a new section + internal links)
  • Repurpose one piece of content into a blog post draft (video / email / workshop / IG caption)
  • Check Google Search Console β†’ find 1 keyword sitting in positions 8–20 β†’ improve the page that’s ranking for it

That’s it.

We don't need you doing EVERYTHING this week, but ya gotta do SOMETHING.

Want help staying focused on your SEO? Join the Search Club waitlist.​

Doors are opening to Search Club, my SEO membership, on MARCH 11th (next week) to the waitlist ONLY πŸ‘€ (If spots are still open after the waitlist gets first dibs, doors will open to the public on March 16th!)

This is gonna be THE spot to get my feedback & accountability for taking your SEO seriously.

​>> GET ON THE SEARCH CLUB WAITLIST HERE ​

// NOTEWORTHY FINDS & UPDATES

πŸ”₯
Search Club Opens to *Waitlist* NEXT WEEK

If you've been wanting to join Search Club, mark your calendar for MARCH 11th!!!!!

Doors will open to join ONLY TO THE WAITLIST ON THAT DAY.​

I'm capping the amount of people that can join when doors open (so I don't overwhelm myself LOL) so if you're not on the waitlist, you'll have to see if spots are still open to the pubic on March 16th.

Wanna get allllll the details?

I just updated the Search Club waitlist page to be FILLED with all the very specific details you might be craving about the Membership.

​Get the details & sign up for the Search Club waitlist here →​

πŸ’Œ
What's Working Now: Grow Your Email List

I sent a solo email about this FREE event on Monday, but I wanted to mention it here too since there's still time to sign up (event goes live 3/9-3/13 - aka next week!)

16 creators (including myself) are sharing the tactics & strategies that added AT LEAST 50+ subscribers to our email list, in just 30 days.

Annnnnnnd the best part?

It's all written content.

Easy to browse. Easy to skim.

No live sessions.
No long recordings.

Instead, each of us whipped up a quick but helpful write-up about what worked for us.

​Sign up here for FREE access to newsletter growth inspiration →​

πŸ€–
Google sends 190x more traffic...

Just wanted to share a fun stat from the SEO industry...

According to a recent Ahrefs study, ChatGPT has 12% of Google's search volume but Google sends 190x more traffic to websites.

Google makes up nearly 40% of traffic to websites and ChatGPT just 0.21%.

Which basically means, AI search is growing, but Google still dominates for actual visits to your site.

The good news is though, if you're doing modern SEO well, allllll those results trickle into AI search visibility too. You don't have to choose. You can show up in both!

​Check out the Ahref's Google vs. ChatGPT study →​

Want help & support implementing SEO things like this?

This is what we do in Search Club!

​Join the Search Club SEO Membership waitlist & get support on implementing results driven SEO, in a way that feels actionable, practical, sometimes even....fun? πŸ€ͺ

DOORS OPEN MARCH 2026 πŸ”₯

Stay curious,

-- Mariah Magazine

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Mariah Magazine

Join 3000+ online business owners & entrepreneurs looking to take their SEO (and visibility) into their own hands. Weekly newsletters with tips, BTS insights, and software/tool recommendations all with the intention of making marketing more practical, actionable, and fun, so you can build momentum in a way that works for you...

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