Hiya Reader,
A few weeks ago, I got a great question in my inbox from a fellow Building Momentum email subscriber. Annnnd I'm sure some of ya'll have a similar question, so I wanna break it down here.
Let's get into it...
The question:
“I’ve been adding "[Product Title] Quick Details" to my product pages for SEO like you recommended in your old YouTube video. But lately you’ve been saying repeating keywords doesn’t matter as much anymore. Should I change that section to something more like ‘Why You’ll Love It’ instead?” --
Krystina from A Drop in the Ocean
THIS IS SUCH A GOOD QUESTION.
And there's so much nuance to it.
When it comes to the "adding the same keyword multiple times doesn't make a difference anymore" kind of advice, it depends on the context of the page & the copy that's on it.
A lot of people *just* shove a keyword on a page 17x and don't pay attention to intent.
THAT is the tactic that doesn't work anymore.
But repeating a keyword for clarity and context clues to the bots IS still important.
So I'd STILL recommend "[Product Title/Keyword] Quick Details" in an H2 heading on a product page, and then below that have bullet points for product details like height, weight, fabric, materials, etc.
And when it comes to a "Why you'll love it" kind of section, it's a completely different type of content IMO.
"Why you'll love it" = positioning/messaging.
In a previous newsletter I broke down SEO ≠ Copy ≠ Messaging ≠ Positioning (it's one of my most popular emails to this day!)
Because having a sweater made of 50% cotton & it being available in sizes S-5XL isn't why I'll love it. I'll love it "because it feels like I'm wearing a cloud, while still being water resistant for hiking".
See the difference?
Those 2 sections are different, but they work TOGETHER.
👉 "[Product Title/Keyword] Quick Details" = Great for SEO & specifics.
👉 "Why you'll love it" = Great for positioning.
👉 BOTH sections together = Great for sales.
Because that's the WHOLE POINT of SEO, right?
It's not just to get traffic to see better numbers in Google Analytics or Google Search Console (although that is VERY satisfying lolol)
It's to get found by the right people AND make money
Because we run a business, fam.
So if you're caught up in the overthinking...
Come back to the REASONING behind the page.
What information does a NEW person, who's never heard of you before, need to know, when they land on your page, to move them from website visitor to customer/client.
What info/content do they need in order to:
- Feel something.
- Decide something.
- Buy something.
Because when you give USERS that kind of clarity, Google & AI bots *munch* on it too.
And the clearer the bots are, the better your rankings will be.
Let's dive into another quick example tho, because this isn’t *just* for product pages.
Let’s say you’re a wedding photographer. You might have a section on your services page that says:
“Wedding Photography Package Details” <-- ideally in an H2 Heading 🤪
Under that, you have your very literal bullet points of what's included:
- 8-9 Hours of Coverage
- Second Photographer
- All Travel Fees
- 2 Rolls of 35mm Film
- Engagement Session
- Planning Call
- Gallery delivered in 4-6 weeks
Those are your “Quick Details.”
But that's not the ONLY kind of information you'd have on that page. Otherwise the page would be less than 300 words (which is thin content = unlikely to rank).
So you'd build your messaging/positioning/copy around that, with a section like:
“Why Couples Love Working With Me”
Which is where you'd prob talk about things like:
- Feeling calm on your wedding day
- Not having to pose awkwardly
- Capturing the real stuff
And if you can get your target keyword of "wedding photography package" in that messaging section, cool. If not, I'm sure there would be other places to place it within the content.
Different sections play different roles in your content, but they all come together to support the user in FINDING you and CHOOSING you.
So, to wrap this up with a bow...
YES, to get SEO results in 2026 you can't be *just* stuffing more keywords on a page.
You have to *actually* understand the INTENT behind the keyword, and the person searching it.
Because that's what the algorithms are CONSTANTLY shifting to serve...
The PEOPLE searching the keyword.
And they're the ones that are gonna pay you too!
So yes, keep using KEY words in VERY intentional places; headings, content, SEO titles, meta descriptions, URLs, etc. But ALSO, showcase why you, your brand, and your business, is the BEST solution to the problem.
That's how we rank.
That's how we make $$$.
And we want both.
👇 Action step for this week:
Choose ONE high-priority page on your website (product page, service page, sales page; whatever makes you money), and ask yourself:
👉 Is it crystal clear what this page is about? Would a bot easily understand the product/service + the keyword a user would type in to find this?
👉 Is it crystal clear why someone would WANT to buy this? Am I giving enough details on what's included? Would someone who doesn't know me at all feel confident enough to BUY or take the next step?
We need both; context for the bots & messaging/positioning for the humans.
If you wanna see an example of this with an eCommerce product page, check out this YouTube video.
Wanna see an example for a sales page? Check out this YouTube video.
Want help & support implementing SEO things like this?
This is what we do in Search Club!
Join the Search Club SEO Membership waitlist (doors open to the waitlist on March 11th!!!) & get support on implementing results driven SEO, in a way that feels actionable, practical, sometimes even....fun? 🤪
DOORS OPEN MARCH 11th to the WAITLIST ONLY 🔥
As long as spots don't sell out to the waitlist, doors will open to everyone else March 16th, but the sooner you get in, the more BONUS DAYS you get inside the membership 👀
